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Tennis Australia told BBC Sport the aim is to “captivate a new generation of tennis fans, making the sport more accessible and engaging, particularly for kids and families”.
Having this animated form is giving people the chance to watch a ‘live’ version, even if they don’t have various TV subscriptions.
In the UK, for example, the Australian Open is broadcast by Eurosport, which requires a subscription.
A free-to-watch YouTube stream may also help appeal to younger audiences.