Those sweaters were just about where the Ralph Lauren comparisons ceased. If Mr. Lauren’s label is a “Great Gatsby” vision of men’s wear, Mr. Plein’s is more “Grand Theft Auto.” His collection featured a crystal-studded blazer (worn shirtless, natch), distressed jeans and a duffle bag drenched in contortions of the Budweiser logo that read “Plein.”
While this particular show was lighter on the camera-baiting chaos of some of Mr. Plein’s previous presentations (this is, after all, a designer who has sprinkled his runways with Jet Skis, robots and Mad Max monster trucks), he still squeezed in a performance by the rapper French Montana, dressed in a studded Plein leather jacket. The performance, of course, was posted on TikTok by the next morning.
The atmosphere had been far more placid earlier in the day at the presentation of Brunello Cucinelli, the Italian cashmere comandante whose label, much like Mr. Lauren’s, has been hailed on TikTok as a new money staple.
When asked about the trend, Mr. Cucinelli, the Plato of pleated pants, sidestepped a direct answer and instead gave a philosophical response. “I came from a farming family, a family of peasants, and now I have become a wealthy man, but my life hasn’t changed at all,” he said. “I can spend time with the old money and get along with those who do not have that kind of money.”
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