At the end of last year, the lifestyle brand Toast quietly opened its second store in the United States on Elizabeth Street in New York’s NoLIta neighborhood.
Suzie de Rohan Willner, its chief executive and an unassuming and warm presence, had flown in from London opening week.
Standing by the newly installed store shelves, with glasses and close-cropped hair, she could easily be mistaken for a Toast customer. She also likes to wear Toast’s clothes, which are utilitarian and no-nonsense.
On the nearby racks hung smock dresses in earthy colors called basalt and scarab, barrel-leg ecru denim trousers and seaweed green hooded wax-cotton parkas.
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